The anti-mascara development captivated magnificence gurus on TikTok and Instagram

Should you’re on social media, you have in all probability seen the “anti-mascara” magnificence development taking on on each Instagram and TikTok. Creators are utilizing mascara in progressive methods, making use of it to the eyelids in addition to the lashes for an edgy and graphic look, making the fundamental product in each make-up bag a actuality. We’re pushing the bounds of what we will do.

Since magnificence content material creator @divinamuse posted a tutorial, many magnificence gurus have began creating their very own model of the anti-mascara look. Tons of of customers have posted about anti-mascara on his platform over the previous 90 days, in line with an Instagram spokesperson, and on TikTok, his tag #anti-mascara has seen greater than 47 million views of him.

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“My anti-mascara look has been an idea I’ve had in my ideabook for a very long time. The idea was to make use of mascara in methods apart from its meant function. , however what we will do creatively with what we have already got,” stated Divina. teen vogue About her inspiration behind the development.

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