Seyda Mumuk acquired the Sports activities Advertising Affiliation’s Raff Award, created in honor of Dr. Mumuk’s mentor, Dr. Nancy Raff, an advocate for an underrepresented group in sports activities advertising. Awarded. Dr. Mumcu is acknowledged for her analysis and educating efforts centered on selling variety, fairness and inclusion in her advertising of sports activities.
September 23, 2022
Within the closing yr of her PhD, Dr. Ceyda Mumcu met Dr. Nancy Lough, an avid supporter of an underrepresented group in sports activities advertising. A member of Dr. Mumcu’s dissertation committee, her Dr. Lough turned a mentor who inspired Dr. Mumcu to pursue her personal concepts and the analysis she is obsessed with.
That was 15 years in the past, and since then Dr. Mumcu has made a novel footprint within the area of sports activities advertising. She was not too long ago named her 2022 recipient of the Sports activities Her Advertising Affiliation’s Raf Award, named after Dr. Raf, and was the primary of the award after Dr. Raf himself was awarded the primary award final yr. turned the winner of
“I believe this would be the most significant award of my profession.
“After I determined to pursue my PhD, I knew I needed to take action to contribute to the expansion of ladies’s sport and make a distinction for ladies, ladies and underrepresented communities.” “That is the aim of my PhD, and this award is an acknowledgment of what I mentioned I’d do for my function 15 years in the past. It looks like it is going to take time.” however it actually is not. It is an unbelievable honor.”
A professor on the College of Nevada, Las Vegas, Dr. Lough has labored to advance ladies’s sports activities all through her profession, together with mentoring in different fields, together with Dr. Mumcu.
“I grew up underneath her mentor. She has accomplished the identical for a lot of different individuals,” Dr. Mumcu mentioned. “Once we met and I instructed her that I needed to analysis for my dissertation, we labored on lots of analysis collectively. Our passions matched and we had been in a position to be a robust crew.It actually means so much to me to obtain an award bearing her title. there’s.
Dr. Mumcu will likely be introduced with the Ruff Award at this yr’s Sports activities Advertising Affiliation Convention in Charlotte this fall. This honor acknowledges sports activities his advertising educators and teachers who promote variety, fairness and inclusion and publish analysis that focuses on these subjects and underrepresented teams in sports activities. is.
These are the passions of Dr. Mumcu, whose authentic analysis has centered on ladies’s sport, underrepresented teams, and the intersection of variety, fairness, and inclusion within the sports activities advertising area. She can be a part of an interdisciplinary analysis group of teachers investigating her advocacy for ladies’s sport and company social.
“I hope my college students notice that pursuing their passions can result in success.”Dr. Seida Mumuk
Girls’s sports activities have been of explicit curiosity to Dr. Mumuk, a former skilled basketball participant from Turkey for a few years. She has centered a lot of her analysis on ladies’s sports activities. In accordance with her, it is one thing that has skyrocketed in reputation over the previous few years, particularly through the pandemic.
“I am thinking about ladies’s sports activities, and I have been in it for over a decade,” she mentioned. I’ve devoted my educational analysis to this space and it’s very nice to be acknowledged for it now.”
“Following your ardour will convey you success”
The award acknowledges Dr. Mumcu’s teachings along with honoring her analysis and publications. Her college students are usually within the mainstream main league sports activities they grew up watching, she says, such because the NFL, MLB, and NBA. She usually brings ladies’s and lesser-known sports activities into her classroom. Generally introducing them to new sports activities and generally incorporating them into pupil tasks, sports activities is among the methods she promotes variety, fairness and inclusion together with her college students in her advertising. Her college students have labored with the Connecticut Solar, a WNBA crew, for instance.
“Historically, ladies’s sports activities weren’t proven on tv for college kids to get to know so much.” We’re going the additional mile to reveal our college students to the broader sports activities business and encourage the following era to make a distinction in these areas.”
Dr. Mumcu hopes the award will encourage college students to pursue their goals. She additionally hopes to encompass herself with individuals who encourage her ambitions in the identical approach that Dr. Lough and her interdisciplinary analysis group have inspired her. Considered one of her foremost objectives is to instill confidence in her college students and encourage them to be their genuine selves.
“I hope my college students will notice that pursuing their ardour will result in success,” she mentioned. “It means so much whenever you get to that time. I wish to present you which you can pursue your ardour, and whenever you encompass your self with the proper individuals who love seeing you succeed, it takes you to the following stage.”